Privacy Policy

1. Information We Collect

We may collect the following non-personal information automatically:

• Device Information: Includes IP address, browser type, operating system, and technical details about your device.
• Usage Data: Includes pages visited, time spent on the site, and navigation paths.
• Cookies and Analytics: We use cookies and Google Analytics 4 to improve your experience and analyze website traffic.

2. How We Use Information

The information collected is used solely for the following purposes:

• To analyze website traffic and user behavior for optimization.
• To improve the content and functionality of our website.
• To ensure the security and technical performance of our website.

3. Third-Party Services

We use third-party services that may collect and process non-personal data:

• Google Analytics (GA4): Uses first-party cookies to collect anonymized data about how visitors interact with our site — pages visited, time spent, browser type, and broad geographic region. No personally identifiable information is collected. This data is transmitted to and stored by Google. For more details, review Google's Privacy Policy.
• Amazon Associates: Our affiliate links may set cookies via Amazon to track qualifying purchases. Amazon's use of data is governed by Amazon's Privacy Notice.

4. How We Share Information

We do not sell, trade, or share personal information with third parties. We do not serve targeted advertisements. Limited non-personal, aggregated data may be shared as follows:

• Google Analytics: Aggregated usage data is processed by Google per their privacy policy.
• Legal compliance: Data may be disclosed if required by applicable law or valid legal process.

5. Cookies and Analytics Notice

This site uses Google Analytics cookies to understand site traffic and improve your experience. These are first-party analytics cookies only — no advertising or tracking-for-profit cookies are used.

Upon your first visit, a one-time notice appears at the bottom of the page informing you of our use of analytics cookies. No personal data is sold. You may dismiss the notice by clicking "Got it"; your preference is stored locally and the notice will not reappear.

Because we do not sell personal data or serve targeted advertisements, we process analytics data under the legitimate interest basis as permitted by GDPR Article 6(1)(f). No separate consent is required beyond the informational notice provided.

You can control or disable cookies through your browser settings at any time. To completely opt out of Google Analytics, you may install the Google Analytics Opt-out Browser Add-on.

Disabling cookies may not impact your experience since our site does not rely on them for core functionality.

6. Data Retention

The non-personal data collected via Google Analytics is stored and retained by Google according to their policies. We do not store or manage this data directly.

7. Children's Privacy

SolarGenAdvisor is not intended for children under 13. We do not knowingly collect information from children. If you believe a child under 13 has provided information, contact us at support@solargenadvisor.com.

8. Third-Party Links

Our website contains links to third-party websites, including Amazon affiliate links. These sites are governed by their own privacy policies, and we encourage you to review them before interacting.

9. Affiliate Disclosure

SolarGenAdvisor is an Amazon affiliate website, meaning we earn commissions for qualifying purchases made through affiliate links on our site.

10. Rights of EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR) with respect to any personal data we may hold about you:

• Right of access: request a copy of any personal data we hold about you.
• Right to rectification: request correction of inaccurate or incomplete data.
• Right to erasure: request deletion of your personal data ("right to be forgotten").
• Right to restriction: request that we restrict processing of your data.
• Right to data portability: receive your data in a structured, machine-readable format.
• Right to object: object to processing based on legitimate interests.
• Right to lodge a complaint: file a complaint with your national data protection supervisory authority.

This website primarily uses Google Analytics to collect anonymous, aggregated usage data. No personal data is directly collected or stored by Choosetoshop LLC. To exercise your rights or for any GDPR-related enquiries, contact us at support@solargenadvisor.com. We will respond within 30 days. The data controller for this website is Choosetoshop LLC, doing business as SolarGenAdvisor.

11. Rights of California, Virginia and Other US State Residents

Depending on your state of residence, you may have additional rights under applicable privacy laws including the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Utah Consumer Privacy Act (UCPA).

No Sale of Personal Information: We do not sell personal information as defined under the CPRA, VCDPA, or similar state laws. We do not engage in targeted advertising or cross-context behavioral advertising. No opt-out of sale is required or applicable.

Information Collected: In the preceding 12 months, the following categories of personal information have been collected via Google Analytics: identifiers (IP address, device identifiers), internet activity (browsing history, site interactions), and approximate geolocation data. This information is not sold or shared with third parties.

Your Rights:

• Right to know: request disclosure of the categories and specific pieces of personal information we have collected.
• Right to access: request a copy of the personal information we hold about you in a portable format.
• Right to correction: request correction of inaccurate personal information.
• Right to deletion: request deletion of personal information we hold, subject to exceptions.
• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.
• Right to appeal: (VCDPA, CPA, CTDPA) if we decline to act on your request, you may appeal. Submit appeals to support@solargenadvisor.com.

To exercise your rights, email support@solargenadvisor.com with subject line "Privacy Request — [Your State]" and a description of the right you wish to exercise. We will respond within 45 days.

If you are a Virginia or Colorado resident and we decline to take action on your request, you may appeal by replying to our response.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date.

13. Contact Us

For any questions or concerns about this Privacy Policy, you can contact us at:

Email: support@solargenadvisor.com
Legal entity: Choosetoshop LLC, doing business as SolarGenAdvisor
Website: SolarGenAdvisor.com
State of incorporation: Indiana, United States